MacRumors’ Aaron Perris flags iOS 27 code that appears to let search partners insert sponsored product images into Visual Intelligence shopping results — not Apple-sold ad slots.
MacRumors reports that contributor Aaron Perris found iOS 27 code pointing to sponsored results inside Visual Intelligence — framed as partners inserting their own ads, not Apple selling the inventory directly.
Evidence strength: code suggests / exploring, not announced. Apple has not confirmed the behavior for the September 14 public launch.
What the code appears to allow
According to MacRumors, the strings point to third-party search providers (examples cited: Google) placing sponsored product images alongside organic Visual Intelligence shopping results when a user points the camera at an item. Perris compared the model to sponsored listings on Amazon or Google — partners supply the ads; it is unclear whether Apple would take a cut.
That would differ from Apple’s recent first-party ad pushes in App Store search and Maps (U.S./Canada), while building on Visual Intelligence’s existing handoffs to Google Image Search and retailers such as Etsy, Amazon, and Anthropologie.
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Context for readers
Visual Intelligence sits inside the broader Apple Intelligence / usage-limits story this week. Treat any in-product ads as possible, gated on further builds or Apple confirmation — not as a shipping feature on day one of iOS 27.
