Counterpoint: Apple’s first foldable could take 25% of the market with up to 6 million units in 2026
Counterpoint Research forecasts up to 6 million foldable iPhone shipments in 2026 — about 25% share and No. 2 behind Samsung — even with a short selling window and early supply limits.
Counterpoint Research says Apple’s first foldable iPhone could ship up to 6 million units in 2026, enough for roughly 25% of the global foldable smartphone market and a No. 2 ranking behind Samsung, according to the firm’s latest Foldable Smartphone Market Forecast and coverage by 9to5Mac.
The forecast, in numbers
Counterpoint’s public summary (dated September 7, 2026) states:
- Cumulative global foldable shipments are set to surpass 100 million lifetime units by the end of 2026 — the category’s eighth year since 2019.
- Apple is forecast at up to 6 million foldable iPhone shipments in 2026 → ~25% share, No. 2 behind Samsung at ~38%, ahead of Huawei at ~22%.
- Foldable growth is expected to accelerate to about , with Apple’s share potentially rising toward on a full year of sales.
