If they skip a mid-tier phone people will invent cancellation rumors for sport.

Surprise and Shine sounds like cameras + finishes. Or literal shine. Who knows.

iPhone isn't the only product — watches and AirPods almost always tag along.

I'm here for the watch faces nobody asked for.

I'm so ready for this.

Finally.

Event invite energy is unmatched. Everyone's reading tea leaves in the typography.

Mood.

Hmm.

Leaks say Pro lineup focus. Base model refreshes can wait.

Just show the phones and the price. Everything else is noise.

Not sleeping tonight. Regretting this already.

The meme titles write themselves every September.

Called it months ago.

Need new Apple TV hardware more than another phone color. Unpopular take.

AirPods Pro refresh would move more units than people admit.

The 'canceled' rumor circuit is doing numbers. Engagement farming works.

I'll believe product names when the press release hits.

I've stopped predicting the undercard. Last year the quiet announcements mattered more.

Interesting...