Beats 360 firmware update points to a September announce window

What the listings claimed

Reporting based on those earlier listings describes Beats 360 as a lifestyle-oriented over-ear set with design cues closer to AirPods Max than to Beats Studio Pro — including telescoping headband arms and mesh-style cups. Claimed highlights from the listings include:

• Interchangeable Performance Knit and UltraPlush cushions/headbands, with color names such as Black, Cloud, Sky, and Pink (plus Volt/Navy cushion options in some listings)
• Active noise cancellation marketed as up to 1.75× stronger than Beats Studio Pro
• IPX4 sweat/water resistance — framed as Apple’s first IPX4 over-ear headphones
• Fold-flat carry design, all-day battery claims, and a woven ripstop case
• Hands-free Siri support, per code noted by MacRumors contributor Aaron Perris

One listing put U.S. pricing at $299.99. That figure is unverified and should be treated as a retailer leak, not an Apple price.

How this sits next to the September event

Apple’s confirmed “Surprise and shine” event is today, with AirPods 5 still the leading earbud expectation for the keynote. Beats products often launch via a quieter Beats/press path rather than the main stage, so the firmware update does not by itself mean Beats 360 will appear in today’s stream.

Separately, camera-equipped AirPods remain a 2027 rumor in recent reporting — a different product track from Beats 360.

Bottom line

Firmware 4A203 is a concrete prep signal on top of months of regulatory, retail, and teaser breadcrumbs. Treat Beats 360 as reported / rumored until Apple or Beats announces it; timing is “sometime in September” per MacRumors’ reading, not a confirmed keynote slot.