Fujifilm Implements European Price Increases of up to 11% on Core Mirrorless Cameras
On August 30, 2026, European camera dealers confirmed finalized distributor pricing notices from Fujifilm establishing price increases effective September 1, 2026.
On August 30, 2026, European camera dealers confirmed finalized distributor pricing notices from Fujifilm establishing price increases effective September 1, 2026. Models impacted include the X100VI (up 11.1% from €1,799 to €1,999), X-E5, X-T50, X-S20, and GFX100 II, with rises attributed to semiconductor procurement inflation and rising overseas assembly costs.
Source: Reminder: another Fujifilm price increase is coming next week
Corroboration: Dealer notification; confirmed by multiple European retailers
Evidence Note: Dealer notification; confirmed by multiple European retailers