On September 4, 2026, Tom's Guide published an independent hands-on wildlife field test of the Fujinon XF 400mm f/4.5 R LM OIS WR paired with the Fujifilm X-H2S in heavy rain.
On September 4, 2026, Fujifilm officially launched the FUJINON XF 400mm f/4.5 R LM OIS WR super-telephoto prime for X-mount, priced at $3,200 USD.
On August 30, 2026, European camera dealers confirmed finalized distributor pricing notices from Fujifilm establishing price increases effective September 1, 2026.
On August 30, 2026, NiSi revealed development of two ultra-fast cinema prime lenses engineered to natively cover 44x33mm medium-format sensors on Fujifilm GFX cameras: the 26mm f/0.7 (approx.
On August 31, 2026, FUJIFILM North America and Google announced an expanded commercial partnership transitioning full operational fulfillment, catalog management, and customer support of the Google Photos print store directly to Fujifilm.
On September 1, 2026, Fujifilm introduced the FUJINON UA94x8.7BESM 4K box zoom lens for 2/3-inch broadcast cameras, covering 8.7mm to 818mm (94x zoom).