Why Apple CEO Tim Cook Says Prices Will Increase
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Bloomberg’s Mark Gurman reports Tim Cook pushed Apple’s foldable iPhone after seeing rivals in Asia, with internal pricing now discussed around $2,199.
Editorial content is rendered from its canonical source.
Bloomberg’s Mark Gurman reports Tim Cook pushed Apple’s foldable iPhone after seeing rivals in Asia, with internal pricing now discussed around $2,199.
Apple’s SEC filing puts John Ternus’s fiscal 2027 compensation target at about $58 million and Tim Cook’s executive-chair target at about $47 million, with both packages weighted toward equity.
Bloomberg and AppleInsider report that Apple Fellow Phil Schiller is no longer leading the App Store or managing product events, though Apple has not announced a departure from the company.
Tim Cook’s final memo to Apple employees adds new transition quotes and role details beyond the company’s succession announcement.
John Ternus is now Apple’s CEO, effective September 1, completing the succession plan announced by Apple in April.
Apple has opened a new Advanced Manufacturing Center in Houston, where it says small and medium-sized businesses can receive free training and educational sessions.
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