The proposal would bar social media accounts under 13, cap 13- and 14-year-olds at an hour a day, and require app stores to age-rate every app and offer the EU's age verification app.
A private list in Safari cuts off The Trade Desk, LiveRamp, ID5, Permutive, and Audigent on iPhone and iPad. An iOS 27.2 test build reportedly lets The Trade Desk's ad server back in, while the identity firms stay blocked.