Dealers Say Football Card Prices Swing Week to Week With Quarterback Play
By Grade10 News Editor
Dealers at a North Carolina card show told Sports Collectors Digest that football card values, especially quarterbacks, swing sharply with weekly performance and injuries.
Sports Collectors Digest reported October 14 from the Sports Wax Promotions Collectors Showcase, held October 9 to 11 in Concord, North Carolina, with more than 500 tables. One vendor priced a 2023 Donruss Optic Bryce Young rookie at $300, 1-of-1 cards of Lamar Jackson and Shedeur Sanders carried $2,500 and $2,000 tags, and vintage Topps cards of Terry Bradshaw, Joe Theismann and Len Dawson sat at $5.
Dealers said quarterback cards can jump after one strong game and fall the next week on a poor outing or injury. Dealer Michael Heffner said some young quarterbacks now sell above Joe Montana's rookie, which lists for about $300, and that he has cut back on buying football.
- Event Date: October 9 to 11, 2026, Concord, North Carolina
- Prices Seen: Bryce Young 2023 Optic RC $300; Lamar Jackson 1/1 $2,500; Shedeur Sanders 1/1 $2,000
- Key Detail: Dealers say QB values change weekly with performance and injuries
Why It Matters
Football remains the hobby's fastest-moving market, which rewards quick flips but punishes buyers who chase a single big game.
This article is also available in Traditional Chinese.
Source: Sports Collectors Digest
