iPhone 18 Pro and Pro Max announced: A20 Pro, $1,199 start, pre-order Sep 12 | Publications

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iPhone 18 Pro and Pro Max announced: A20 Pro, $1,199 start, pre-order Sep 12

Thursday

Apple unveiled iPhone 18 Pro and Pro Max at Surprise and Shine: A20 Pro, variable-aperture Fusion Main, Pro from $1,199, pre-order Saturday.

Apple has officially announced iPhone 18 Pro and iPhone 18 Pro Max at today’s Surprise and Shine keynote — John Ternus’s first major iPhone launch as CEO.

9to5Mac and the live event stream agree on the headline specs, pricing, and dates below. Apple Newsroom / product pages were still catching up mid-event.

What’s new

A20 Pro (2 nm): 6-core CPU with new super cores, 7-core GPU (Apple cites up to about 40% graphics gain), dual Neural Engines totaling 32 cores, and roughly 50% more memory bandwidth
Next-generation vapor chamber for higher sustained performance
48MP Fusion Main with variable aperture, Pro controls, smarter focus tracking, richer Photographic Styles, and authenticity tooling

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Apple Reference Image

Smaller Dynamic Island that can show three Live Activities at once — confirming the Gurman preview

Colors include Black, Silver, Glacier, and Burgundy

Price and availability

iPhone 18 Pro starts at $1,199. iPhone 18 Pro Max starts at $1,299. Both add a 2TB option.

Pre-orders open Saturday, September 12. Availability begins Friday, September 18 — matching the pre-order timeline outlets mapped ahead of the event.

Apple also pointed to Upgrade leasing and today’s friendlier Trade-In cosmetic grading.

Still developing

Foldable / Duo status is not claimed here until Apple clearly announces it. Separate coverage will follow for AirPods 5 and Apple Watch Series 12 / Ultra 4.

Sources: 9to5Mac, iClarified live blog, MacRumors live blog.

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