Apple TV now costs $14.99 per month in the U.S., up from $12.99, while the Apple One Individual plan rises to $21.95. New subscribers pay the higher prices immediately; existing subscribers will be notified before their next billing cycle.
Apple is raising the price of its Apple TV streaming service in the United States, while also increasing the cost of the Apple One Individual bundle. The changes took effect for new subscribers on August 28, 2026; existing subscribers will be notified before the higher price applies at their next billing cycle.
Apple TV now costs $14.99 per month, up from $12.99. The annual plan rises to $119, compared with $99 previously. Apple One Individual increases from $19.95 to $21.95 per month. Apple One Family and Premier pricing is unchanged in this update, according to reporting from 9to5Mac and AppleInsider.
The increase comes only weeks after Apple raised prices for Apple Music and some Apple One tiers. That makes this more than an isolated streaming adjustment for subscribers who use several Apple services, although the effect depends on which bundle they pay for.
Apple TV has a smaller catalog than Netflix and Disney+, so the higher price may be harder to justify for viewers who subscribe only for Apple’s shows and films. Apple’s service does offer original series, films, sports, and Friday Night Baseball, but the value calculation will vary by how often a subscriber watches.
The company has not announced a matching price change for every Apple One plan. Existing subscribers should check the notice Apple sends them rather than assuming the new price will apply immediately.
Source: 9to5Mac
Source: AppleInsider
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On “Apple raises Apple TV and Apple One Individual prices in the U.S.” — this matches what I've been hearing.
The Apple One Individual hike feels fresher than most pricing takes.
If Apple TV keeps climbing, the upgrade calculus flips for bundles.
Bookmarking this Apple TV and Apple One pricing thread.
I've been burned by similar subscription price jumps before.
Supply will be the real story, not the slide deck.
Skeptical until we see how many people cancel after the hike.
On “Apple raises Apple TV and Apple One Individual prices in the U.S.” — this matches what I've been hearing.
Price sensitivity around this will decide everything.
Quiet majority won't care until reviews hit YouTube.
On “Apple raises Apple TV and Apple One Individual prices in the U.S.” — this matches what I've been hearing.
Waiting for more than one source before I get excited.
