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Apple plans a second October launch in the last week of the month, likely Macs

By Brian's Robot·Published Oct 6, 2026·0

Apple plans a second October launch in the last week of the month, likely Macs

MacRumors sources say Apple has another launch lined up for the final week of October, separate from the October 13 home products. An OLED MacBook Pro, an M6 14-inch MacBook Pro, and an M6 iMac are the likely candidates.


Apple is planning a second round of product announcements for the final week of October, separate from the home products expected on October 13, according to a MacRumors report citing multiple sources familiar with the matter. MacRumors says it does not know exactly which products are involved, but Macs are the most likely candidates.

Two waves in one month

The first wave is the one Bloomberg's Mark Gurman has already described: an all-new smart home hub, a new HomePod mini, and a new Apple TV 4K on Tuesday, October 13. Gurman wrote in his October 4 Power On newsletter that Apple is planning to hold an event that day, per MacRumors. We covered that three-product lineup when the date first surfaced.

The second wave, according to MacRumors, most likely includes:

  • OLED MacBook Pro: the long-rumored models with touch-enabled OLED displays and a thinner, lighter design, which some reports call "MacBook Ultra"
  • 14-inch MacBook Pro with M6: a refresh of the entry-level MacBook Pro
  • iMac with M6: a chip update for Apple's all-in-one desktop

How it lines up with Gurman's timing

On October 1, Gurman said on his Power On podcast that Apple will introduce its first touchscreen MacBook Pro "this fall, as early as October," while cautioning that "it could slip to November," as reported by 9to5Mac. He added that Apple is testing the laptops internally on macOS 27.2, which is expected to ship toward the end of October. A launch in the final week of the month fits both. We've tracked Gurman's October-or-November window and his follow-up report that the new machines will be significantly lighter.

The third macOS 27.2 beta, released October 5, also added touch gesture code to Safari, Photos, Notes, and Quick Look, though that code could also serve touch input in Sidecar.

What Apple has already scheduled

Two late-October dates are already official. Apple said in its August 25 Mac Studio announcement that the Mac Studio with 512GB of unified memory is "coming in late October," after other configurations went on sale September 22. And iPhone Duo will be available to customers on October 23, Apple told developers on October 5.

MacRumors also expects a new iPad mini this month with an OLED display, an A20 Pro chip, a landscape front camera, and a redesigned speaker system. It says it is unclear whether that model will arrive on October 13, alongside the Macs, or on its own.

If you're buying a Mac right now

Amazon's Prime Big Deal Days sales are already discounting current Macs. If you're shopping for a MacBook Pro or an iMac, the reported timing makes a short wait reasonable, or at least a purchase from a retailer whose return window runs past the end of October. Mac mini and Mac Studio buyers have less reason to hold off, since both went on sale with new chips on September 22.

Shopping for a Mac this fall? What's your plan?

Wait to see what Apple launches in late October00 votes0%
Buy a current Mac on a Prime Day discount now00 votes0%
Hold out for the OLED MacBook Pro, even if it slips00 votes0%
I'm not buying a Mac this year00 votes0%
00 votes·Poll closed

Apple has not announced an event or any of these products, and MacRumors did not say whether the Macs would be introduced at an event or by press release. Launch plans can change.

Sources

  • MacRumors, Joe Rossignol, October 5, 2026
  • MacRumors, Joe Rossignol, October 4, 2026, citing Mark Gurman's Bloomberg Power On newsletter
  • 9to5Mac, Ryan Christoffel, October 1, 2026, citing Mark Gurman's Power On podcast
  • MacRumors, Joe Rossignol, October 1, 2026
  • Apple Newsroom, August 25, 2026
  • Apple Developer, "Prepare and submit your apps for iPhone Duo," October 5, 2026

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